Business writing is a skill that can be learnt
Good business writing allows you to share knowledge, catalyse change and align people with strategy. And to sell more of your products, services and ideas!
That is why the ability to express yourself in clear, structured and compelling writing is crucial to your success. This online version of the book Capture. Deliver. Excel. shows you how to
- apply the 7 principles of business writing;
- develop and execute an effective writing strategy;
- manage the writing process.
The book is written by Ilja van Roon, who writes for executives at multinationals, government ministers and entrepreneurs.
Speaking about the book, Jay Conrad Levinson, the father of Guerrilla Marketing, said that
"what all businesses need the most right now has just been put into words by Ilja van Roon. It should be mandatory reading for anyone in business -- beginners and experts alike!"
Curious? Then download the book for free.